DID Global × Hay Credito: How Anti-Spam Monitoring Increased ASR to 34%
ASR increased from 18% to 34%, while number lifespan grew from 5–7 days to 4–6 weeks.
About Hay Credito
Hay Credito is a microfinance service in Spain with its own call center. The team confirms applications and handles overdue payments, processing around 6,500 outbound calls per day and up to 400,000 SMS per month.
For a lending business, unanswered calls directly affect payments: if a customer doesn't see the call, the company loses money.
The Problem
Numbers were flagged as spam and burned out within 5–7 days. The team had to replace them manually after answer rates had already dropped.
Local numbers were also needed across Spain, while working with multiple providers took weeks.
DID Global Solution
Consolidated regional numbers
under one provider instead of managing separate connections across Spain
Added SPAM Checker
to regularly monitor numbers for spam flags
Set up number rotation
to replace flagged numbers before they caused a significant drop in ASR
Integrated telephony with the CRM
and configured number distribution for the call center’s workflows
Completed the setup in 3 business days,
with Hay Credito making its first calls on day four
Results
18% → 34% ASR
5–7 days → 4–6 weeks number lifespan
2× fewer numbers with spam flags
6–8 weeks → 1 week new GEO launch
Manual number rotation and spreadsheet tracking were removed, while launch timelines for new GEOs became predictable.
Working Together Since August 2025
DID Global continues to support Hay Credito's infrastructure for around 6,500 calls per day and expansion into new GEOs.
“We stopped losing money because customers simply weren’t seeing our calls. Now the team can respond to number issues faster, before answer rates start to drop.”
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