Every lead already costs money. If the response is delayed or the call never reaches a manager, the agency loses a prospect. IP telephony helps you increase the number of consultations without increasing the ad budget.
At 100–500 requests per day, up to 20% of leads may wait more than 15 minutes for a response and leave their request with competitors.
IP telephony and a cloud PBX automatically route the inquiry to an available manager.
more consultations held
With an ad budget from $10,000 to $100,000 per month, up to 30% of calls can fall out of reporting.
IP telephony logs calls and ties them to traffic sources.
of inquiries available for attribution and ROI analysis
After ads launch, the number of inquiries can grow 2–4 times. During peak hours, up to 25% of calls may go unanswered.
The cloud PBX automatically distributes inquiries among managers.
fewer missed calls and requests
A team of 10–30 managers can hold over 500 consultations per month. Without call recordings, it's hard to find the reasons leads are lost.
The cloud PBX stores call recordings and statistics in a single system.
higher conversion from lead to client
Clients want to see not just the number of leads, but the number of consultations and sales driven by the ads.
Call recording and analytics build statistics for every ad channel.
higher client retention thanks to transparent reporting
Run a test and see how many additional consultations you can get without increasing ad spend.
the agency's clients were spending over $70,000 per month on ads
up to 14% of leads got no response within the first 15 minutes
when campaigns launched, some inquiries were lost due to uneven distribution between managers
the agency couldn't show clients full statistics on calls and consultations
connected IP telephony for the sales department, set up a cloud PBX for automatic lead distribution, enabled call recording and analytics, and configured call tracking by ad channel
22%
more consultations held
18%
fewer lost leads
100%
of calls available for analysis and reporting
27%
more contacts from the same ad budget
up to 30%
faster request distribution between managers
We were investing tens of thousands of dollars in ads, but some leads were lost before the consultation even happened. After launching DID Global, managers started handling requests faster, and clients got full statistics on calls and inquiries from their ads.
Oleksandr Petrenko, Head of Sales, LeadFlow AgencyIP telephony for marketing agencies helps you track the entire path of a lead — from the ad campaign to the consultation and the sale.
thanks to faster lead handling
between managers with no manual handover
for internal control and client reporting
by ad channel for ROI analysis
for working with clients in Europe, the UK, the US, and other GEOs